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Bigger Really IS Better

IMAX makes a big difference for Apollo 13

By Madelyn Miller

Apollo 11 Lift-Off
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Every day, my email box is filled with offers to enlarge my various body parts. It is not something I ever wanted to try.

But for movies, IMAX really does make a difference.

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As I watched the thriller Apollo 13, I felt like I was about to take off into outer space. My seat seemed to throw me back with the thrusts of the engine. And I wondered when they were possibly stranded, if I would ever get back to earth. (That was important because I had another movie screening that night.)

Even if you know how it ended, and you have seen this movie before, seeing it on IMAX is a whole different experience

A suspense-filled drama about the extraordinary courage, faith and ingenuity of three men – and the hundreds more who worked around the clock to bring them back, Apollo 13 also stars Kevin Bacon, Bill Paxton, Gary Sinise, and in Oscar®-nominated performances, Ed Harris and Kathleen Quinlan. The film was originally released in 1995.

From Academy Award® winners Brian Grazer and Ron Howard, Apollo 13, starring Tom Hanks, is the first 35mm live action film in motion picture history to be digitally re-mastered into the IMAX® format. Employing revolutionary, proprietary IMAX® Digital Re-mastering (DMR™) technology, Apollo 13 The IMAX Experience will be shown on the Cinemark IMAX® Theatre screen with unequaled clarity and intensity of image.

Developed as a total system to re-master 35mm live-action films into 15/70 film format for exhibition in IMAX theatres, IMAX® DMR™ technology digitally enhances the image quality of 35mm motion pictures for projection onto giant IMAX screens. The resulting images are every bit as big, sharp and beautiful as those of the classic, visually stunning large format films.

Apollo 13 Rescue
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About the author, Madelyn Miller:
Madelyn Miller is a member of the Dallas/Fort Worth Film Critics Association. She adores art house and foreign films and seems drawn to anything with a travel theme. She never met a film festival she did not like. Although she travels as executive editor of www.travellady.com about half the time, when home in Dallas you will often find her in movie theatres. Her film video collection is gradually replacing her cookbook library. Her favorite popcorn is heavily buttered; straight from a popcorn machine in a movie theatre. Chocolate inspires her to write better reviews. Website: http://www.travellady.com


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