Rhode Island Roads
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Rhode Island Roads Magazine Rate Card

Advertising Types and Rates

Run-of-Site Display Advertising

This advertising is seen on virtually every single page of the site, giving 200,000+ views per month. Rates are per month. Ads can be placed on a rotator if desired, allowing different ads in the same space.

All of these run-of-site ads are next to the text of each page on the right side of the screen. They measure 300px wide by 240px tall.
  		• Run of site position #1$1000/month$5 CPM
  		• Run of site position #2$500/month$2.50 CPM
  		• Run of site position #3$800/month$4 CPM
  		• Run of site position #4$400/month$2 CPM
  		• Run of site position #5$600/month$3 CPM
  		• Run of site position #6$300/month$1.50 CPM
  		• Run of site position #7$400/month$2 CPM
  		• Run of site position #8$200/month$1 CPM
  		• Run of site position #9$200/month$1 CPM
  		• Run of site position #10$100/month$.50 CPM

    Focused Display Advertising

    This advertising is seen on pages that are periodicly updated, such as the section pages, news page, and weather page. These ads reach a tighter focused audience and the number of views per month vary by the page chosen. Rates are per month. Ads can be placed on a rotator if desired, allowing different ads in the same space.

  		• Focused inline ad (300x240) $100/month
  		• Focused bottom block (468x468) $100/month
  		• Focused block on right (300x240)$50/month

    Permanent Display Advertising

    This advertising is on individual articles, which are never updated. These ads reach a very tightly focused audience and are ideal for products and services closely related to an article, for instance snow plow service may wish to advertise on our Blizzard of '78 article. Rates are one time, for the life of the article.

  		• Permanent inline ad (300x240) $100/month
  		• Permanent bottom block (468x468) $100/month
  		• Permanent block on right (300x240)$50/month

    Directory Listings

    This listing appears under the category and city appropriate to the ad. The basic listing contains only basic contact information and a link. Premium listings include a picture, slogan, color, and extensive text, making them stand out on the city and category pages.

  		• Basic ListingFREE to RI Businesses
  		• Premium Listing$20/month (First Month Free!)

    Other Advertising

    Other advertising options are available on a case-by-case basis. We DO NOT offer popup advertisments or email advertising.

    For more information or to discuss your advertising needs, please call our managing editor, Paul Pence, at 401/480-9355 or email him at editor@riroads.com. Yes, we do have special rates for agencies and non-profits.

     
     

    Run-of-Site Ad Location #1
    Your ad in this prime position appears on EVERY page!
    $1000 for a month's display gives a CPM (cost per thousand views) of just $5

    		   

    Run-of-Site Ad Location #2
    This ad and the ones directly below it can be seen by 85% of our readers, making them a bargain at just half of the price of the ads to the left.
    $500 makes this ad space yours for a whole month with a CPM of $2.50

    Run-of-Site Ad Location #3
    $800 per month, dislpayed on EVERY page, with a CPM of $4

    		 

    Run-of-Site Ad Location #4
    $400 per month, dislpayed on EVERY page, with a CPM of $2

    Run-of-Site Ad Location #5
    $600 per month, dislpayed on EVERY page, with a CPM of $3

    		 

    Run-of-Site Ad Location #6
    $300 per month, dislpayed on EVERY page, with a CPM of $1.50

    Run-of-Site Ad Location #7
    $400 per month, dislpayed on EVERY page, with a CPM of $2

    		 

    Run-of-Site Ad Location #8
    $200 per month, dislpayed on EVERY page, with a CPM of $1

    Run-of-Site Ad Location #9
    $200 per month, dislpayed on EVERY page, with a CPM of $1

    		 

    Run-of-Site Ad Location #10
    $100 per month, dislpayed on EVERY page, with a CPM of $0.50

    Additional advertising
    opportunities may be
    available on longer
    articles on a
    per-article basis.

    		 




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