We provide four categories of advertising --
run-of-site, permanent, focused, and directory listings.
Our Run-of-site ads have the
greatest exposure and broadest audience, appearing
in the same place on every
page, so will be seen more than 400,000
times in a month. (Imagine how much it would cost to have
an ad on the top of every single page
of the Providence Journal for a month.) This
is ideal for advertisers who want visibility
among readers intersted in Rhode Island in
general -- a real estate company, for instance,
or a restaurant. Run-of-site ads are priced per month.
Our permanent ads exist only on one page.
While there will be fewer eyes over the short term,
we maintain our articles indefinitely, meaning that
we continue to draw in readers month after month for
the same article. (Some of our articles still get thousands
of readers per month, even two years after they were first
published.) Those readers are focused not
only on Rhode Island in general, but on the subject in
particular. This is ideal for businesses with specific
focuses, for instance an ad for a fishing shop in an
article about the opening of fishing season each year.
Article-specific ads are priced as a one-time fee, with
no renewals needed.
Our focused ads lie somewhere between article-specific
and run-of site. They are placed on the front page, section pages, city pages,
and other pages
that are updated regularly, in the same spots on the page that
article ads would use. By being placed in a section-head, for
instance, an ad would reach a more sharply-focused audience
than a run-of-site ad. Featured ads can be placed on the front page.
Our directory listings are similar in concept to the
yellow pages. At the most basic level, we provide simple
contact information for free to Rhode Island businesses, but we also have structured
display listings that stand out from the crowd.
These upgraded listings are structured ads with
picture, text, color, and headline to make them stand out
among the other listings and get a
lot of attention. They measure approximately 6 inches by 2 inches,
depending on the amount of accompanying text.
These rates presume that all text, artwork, and photography is
provided by the advertiser. Photography and graphic design is available at
reasonable rates. We can also design one-page web-brochures
or even whole websites to your specifications.
We have a
tremendous amount of flexability in the advertising, so
that if there's something special you would like we can
discuss it. For instance, we could include an ad
between pages which would require a reader to see an ad
before moving on to the content. We can also have the ad
reside on your website, giving you complete control of the
actual content of the ad.
We do not provide popup or popunder ads. We also do not provide advertising in mailings to our readers. RI Roads accepts advertising that is not illegal, offensive,
or misleading and which is of interest to our readers.
We will deal only with advertisers and vendors who make similar commitments.
Our rate card gives the rates for all of our advertising options.
Please email Paul Pence,
our managing editor at 401/480-9355 editor@riroads.com
to discuss your advertising needs.
